Human, bot, or something in between? We asked ABC News, the AP, CNN, NBC News, The New York Times, USA Today, and The Wall Street Journal how they power their Twitter and Facebook accounts.
If I had to sum up my doctorate in a phrase, I’d say I learned how colossally important it is that audiences sense a real, flesh-and-blood human is behind the news, especially in social streams. Even before my dissertation was signed and delivered, I started talking to newsrooms about this big take-away. Some 4+ years later, I’m happy to see how deeply a lot of journalists get this. In fact, this Nieman Lab article feels like a big ol’ valentine to the idea.
Beyond this, I’d say the next big shift for journalists is getting super creative about audience participation. It’s hard to imagine a more intense form of engagement than actually being able to influence the news. Plus, yeah, damn fun for all involved.
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Kids read emotions better after spending several days without electronic media, according to new research.
Smart, non-alarmist study. Common sense says we all need to carefully manage our media intake, including taking occasional breathers from social. What surprised me most as a prof was how often my students said as much. No matter what the semester or course, students pretty consistently talked about a longing for more f-t-f interactions and non-digital experiences, such as reading a good paperback. I could be wrong, but I think we’ll see a backlash to digital media in the near future among Millennials. Hail to the vinyl and paper.
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Senator Elizabeth Warren is advancing her fight for middle-class families with a legislative agenda focused on college affordability and student debt.
Mad, burnin’ love for this woman’s straight talk. No other way to describe it.
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A brash tech entrepreneur thinks he can reinvent higher education by stripping it down to its essence, eliminating lectures and tenure along with football games, ivy-covered buildings, and research libraries. What if he’s right?
This program, Minerva, is the latest effort to save students cash by blowing up higher ed, coming behind Khan Academy and Coursera. I applaud any effort to turn academia on its head, though the cynic in me thinks universities will continue to plod along unchanged, much like a lot of mainstream newsrooms. Here’s to the brave ones, though.
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For marketers and advertisers, page views still have value because it’s a standard metric, accepted by everybody. For the journalists, and more broadly the newsrooms, the most valuable metrics are without doubt those based on attention, the time that a reader spends reading and thinking about the content. We know there are ways other than just ‘time spent’ to verify the level of attention, such as the interaction with the content, scrolling, touch of the mouse – but when it comes to the readers, trust is the metric. … We shouldn’t discuss dismissing page views, but rather combining them with other metrics.
Andrea Iannuzzi, exec editor of national content for newspaper network at Gruppo Espresso, on the careful use of audience analytics
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When Jarvis started blogging after 9/11, he said, ‘People started communicating with me, and I realized that the proper structure for media is a conversation among people, and that wasn’t the structure we had.’
CUNY prof Jeff Jarvis reflecting on 25 years of Web journalism
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So, I say to [newspaper] publishers: Invest in a superb, in-depth, last-all-week Sunday (or better yet, Saturday) paper, a publication so big and rich and engaging that readers will devour it piece by piece over many days, and pay a good price for that pleasure. Get together with each other and consolidate your printing operations, creating one independent print-and-deliver contractor in each geographic region who can shed the outdated and outsized costs of your legacy operations. Then turn your attention and your resources where they belong now: Creating meaningful, engaging and sustainable news products for emerging technologies, where most of you are already woefully behind such innovative rivals as Vox and Vice.
Dave Boardman, dean of Temple University School of Media and Communication, calling BS on latest spin about the future of printed daily newspapers
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My favorite thing on the Web this hour. I’m playing this bad boy next time I teach grammar, yo.
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